Early responses to the AIDS crisis in Milwaukee were led by the Brady East STD (BESTD) Clinic. Its leadership quickly recognized that AIDS would be particularly devastating for Milwaukee, an urban center with a large gay male population.
Brady East STD Staff Letter BESTD Morbidity and Mortality Weekly Report (MMWR), June 5, 1981, page 2
In January 1985, the BESTD Clinic Board of Directors formed the Milwaukee AIDS Project (MAP). With seed funding from the City of Milwaukee, MAP provided education and training programs to the community. However, by mid-year it became apparent that MAP needed a broader base of support to meet the increasingly difficult challenges raised by the AIDS epidemic.